Website Design Services
Web and Mobile
Hope House, a non-profit organization dedicated to serving survivors of domestic violence, embarked on a website redesign project to enhance their online presence, improve user experience, and better serve their community. Here we explore the process, challenges, and outcomes of the website redesign, with insights into the impact such projects can have on non-profit organizations.
The primary challenges identified with Hope House's existing website included difficulty in maintenance, outdated design, and poor user experience. The redesign aimed to modernize the look and feel, improve accessibility and navigation, and ensure the site was mobile-friendly, given the increasing trend of mobile device usage for web access.
Web accessibility is not just a technical requirement but a moral obligation, especially for non-profits serving vulnerable communities. Over 13% of the U.S. population has a visual impairment, making accessibility features crucial for inclusive user experience.
The redesign process involved several key steps, starting with a comprehensive site and search engine optimization (SEO) audit to identify areas for improvement. This was followed by a strategy phase focusing on content organization, user journey mapping, and mobile optimization to address the growing segment of users accessing the site via mobile devices.
User experience (UX) and design phases brought the strategic vision to life, with a focus on accessibility to ensure the site was usable by people with various disabilities. Implementation involved selecting the right development platform that balanced ease of maintenance with flexibility and customization options.
By focusing on mobile optimization and accessibility, the organization aligned its online presence with current web standards and user expectations. Mobile-first indexing by search engines like Google underscores the importance of mobile-friendly design for improving visibility and reach. Furthermore, making the website more accessible broadened the potential audience, ensuring that individuals with disabilities could also benefit from the resources offered by Hope House. The redesign was such a success, Hope House won a Gold in the website category at Nonprofit Connect’s annual Philly Awards presentation!
The Hope House website redesign demonstrates how non-profit organizations can leverage digital transformations to better serve their communities, improve engagement, and increase their impact. The project highlights the importance of mobile-friendliness, accessibility, and user-centered design in creating effective online platforms for non-profits.
By addressing these key areas, Hope House not only improved its online presence but also set a standard for non-profit websites aiming to be more inclusive, accessible, and user-friendly.